10 Keys to Your Sponsorship Success

When you sponsor a program you need to keep in mind these 10 key points!

Does the sponsorship help you reach your goals? Yes, if your goal is to increase sales, improve client loyalty and help your clients and prospects grow their businesses!

I can use our marketing people! No, doing this is a waste of money, energy and time. Your prospects see that as a "not very well hidden" sales pitch. For your sponsorship investment to pay off you need the credibility of a 3^rd party. The companies that win at the sponsorship games do it by bringing in people that add credibility to their company and their products.

You must differentiate your event! The same old come hear how great our new product is just doesn’t do it! They want to learn how they can grow their business! What a great thing for you! If you do it right it will grow yours too!

Educational and learning experience. Attendees want to get a good value for their time. Education is priceless. People remember the people that have helped them grow and learn.

Provide networking opportunity. A side benefit to you and all the attendees is they get to learn from their peers! That is one of the parts of the NNFA seminars that the attendees love. They like to share.

The quality of the event reflects the quality of the product. If the attendees have a great experience they see your products as being great. It is important to match the quality of the program to the same high standards as your products.

Balance commercial messages – stress learning. This is an area for mistakes. Too often companies spend too much time talking about themselves and their company and don’t help the attendees learn. If a person invests the time to attend your program they need to get good value for their time. In the other industry out of almost 800 attendees ALL have said it was time well spent. Most even thanked the company for allowing them to attend!

Dialog – to share and understand. With the amazing pace that business is happening, taking the time to share and have dialog with our clients and prospects is vital to future success.

Engage all 5 senses. If you want people to remember your message and learn they need to be actively involved. That is the basis of accelerated learning. Best of all it works!

Create a positive memory. Our attendees always have a great memory of the program! As a matter of fact we had a couple from Mexico attend our NNFA program in 1995. They loved it so much they braved the Las Vegas flood of 1999 to attend again. Our first program must have been a very good memory!

Call now to find out how we can partner to make the most of your sponsorship! 480-991-6420.